Social media websites allow individuals to interact with one
another and build relationships. When you join those sites, people can
interact with your product or company. That interaction feels personal
to users because of their previous experiences with social networking
site interactions.
Social Networking sites like Twitter, Facebook, YouTube and Blogs
allow individual followers to “retweet“ or “repost“ the comments
made by the product being promoted. By repeating the message, all of the
users' contacts are able to see the message, therefore reaching more
people. Social media sites act as word of mouth. Because the
information about your product is being put out there and is getting
repeated, more traffic is brought to your company giving you greater
Brand exposure. Hence, Social Media sites are a great way of marketing
your products and creating Brand awareness.
Through social networking sites, you can have conversations and
interactions with individual followers. This personal interaction can
instill a feeling of loyalty into followers and your potential
customers. Also, by choosing whom to follow on these sites, your
products can reach a very niche target audience.
