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Online Marketing with Keywords

 

 

 

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Research Keywords for your website

It is estimated that there are currently 115 million Internet users round the world. A study of their behaviour in finding websites that they want to look at reveals the following:

1.They visit a top 5 search engine and type in a word or two.

2. Then they examine the search result, up to 2 maximum 3 pages.

3. If the result does not show them what they are looking for, they will try different keyword combinations.

4. If they still don't get what they want they switch to a different search engine and repeat the process.

Research has shown that people often use phrases of 2 to 3 keywords when searching. People have come to learn that just typing in one keyword in a search will get them millions of records that they don't want to see. Therefore, they combine two or three keywords in their searches. Lets assume that a searcher is looking for an Internet Marketing consultant for his/her website. A logical search term would be "internet marketing". If one looks for this phrase at Google, the engine reports some 443 million pages and displays 10. It is highly unlikely for the users to hit on a suitable website unless the search is refined. Lets search for "internet marketing" consultant. Google now reports over 1 million websites, some highly impertinent, one or two could be useful. If our searcher was in Sydney, he/she may want to find someone closer to home in which case the phrase "internet marketing consultant sydney" would do the trick.

Chances are that an internet marketing consultancy also provides SEO services. The reason why they put up a website in the first place is to market their SEO services to people on the Net. However if their website is not properly coded with the right "keywords" for SEO services in Sydney, it will not show up on SEO search results and therefore oblivious to searchers.

Reasearch and Harvest your Keywords

    1.Think! Brainstorm! Sit and write down whatever keywords or phrases come to mind. Then look at your list and see what other word combinations you could create from the keywords you've written down.

    2. Look at your products and services and see what words relating to them will pop up in your mind. Write the names of each product or service that you deal in. These product names should be part of your keyword list.

    3. Ask your family, associates, clients and friends what words and phrases they would most likely use to search for products or services like yours.

    4. See what keywords your competitors use and are featured on their pages and in their meta tags.

    5. Be specific and general in scope. Think of words that also describe things related to what your website is about. For example, if you sell computers, also think about other things and words related to what you sell, such as USB disks, printers, LCD screens, upgrades, other computer accessories and services. The idea here is to capture people who may be looking for other things related to computers, whether they're looking for computers or not at the time. Chances are that someone looking for any computer related information will also be interested in knowing about upgrades. Get the idea? This is a powerful way of getting more targeted traffic to your site.

    6. Don't forget about misspelled words. People often misspell words when they enter their search terms. Include commonly misspelled words or phrases as part of your list.

    7. If your site deals with a particular region, remember to include that in your keyword list. e.g. 'internet marketing sydney'  A lot of people will search for internet marketing, get a big list of returned search results, and decide to add the word "sydney" (or wherever else they may be) to get more specific search results.

    8. Use the long and short form of words, e.g. consultant, consultancy and consultation.

    9. DON''T SPAM! Don't use keywords that have nothing to do with your Website. Don't list the keyword "sex" or "free pics" just because they're frequently searched for if they don't have anything to do with your Website. You'll only get traffic that is of no use to you anyway because surfers will come to your site and leave angrily when they realize you just cheated them. Also, search engines are on the lookout for such deceitful practices and can sometimes ban your pages for spamming. As long as you stick with keywords related to your core business, you will be fine, but don't go out of line.

    10. Now it's time for some research. You need to look at what people are actually searching for on the various engines and get more phrases for your list. When doing your research, remember people often misspell words, they use different word forms, and they may be looking for a lot of different stuff all related to your products. You can use the keyword selector tool to find out keyword lists and how popular they are.

Research Keywords Beyond what's obvious

    1.Don't just only consider researching keywords that initially jump out at you. These are the logical keywords that everyone will target first. Give yourself permission to explore the less logical and even boring little words (that most people take for granted as having no value.) In some of the most common phrase clusters and expressions will you find great trails of gold.

    2. Learn how to pay attention to your customers when they talk to you about what is important to them. We often communicate differently when we talk than when we write our Web content. Sometimes there is very revealing things in words that we would never consider exploring the data on. Take time to test all of your ideas based on actual communications with your clients.

    3. Think of "keywords" nearly as though they were "topics of interest" and consider which topics might have more appeal to your audience.
    4. Remember that there is no such thing as exploring a wrong word. The biggest challenge people have is that they never take time to explore anything beyond the words that "make sense" to them. If you think like everyone else thinks you will discover exactly what everyone else has discovered. Explore alternatives and synonyms that others have not EVER bothered to check and you will discover things that have not been discovered by many.

 

 
 

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